Where Good Ideas Come From by Steven Johnson
$7.99
Where Good Ideas Come From
- The Natural History of Innovation
- By: Steven Johnson
- Narrated by: Eric Singer
- Length: 7 hrs and 10 mins
- Categories: Business & Careers
Publisher's summary
One of our most innovative, popular thinkers takes on - in exhilarating style - one of our key questions: "Where do good ideas come from?"
With Where Good Ideas Come From, Steven Johnson pairs the insight of his best-selling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen?
Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
©2010 Steven Johnson (P)2010 Penguin Audio
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Ambitious
Steven Johnson has written an ambitious book here. I learned a great deal about innovation and he made me think on multiple levels. Without repeating the book contents noted in earlier reviews, I would say that Chapter 4 was an eye opener for me. It dealt with networking, note taking, and related software. It moves the reader and practitioner beyond Brain Storming for sure. That one chapter is worth the price of the book. If you have read widely in the areas of innovation and technology this book may not be another for your list. If you want a broad orientation in a package that contains many, many ideas, this book may well be your choice. It is well written, informative, and the reading of Eric Singer is excellent. The final chapter is a summary and conclusion that you will not want to omit from your hearing. I really hope that Johnson will produce another book greatly expanding on his ideas outlined in Chapter 4.
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