The 22 Immutable Laws of Marketing by Al Ries, Jack Trout
$7.99
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Categories: Business & Careers, Management & Leadership
Publisher's Summary
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers
Luke
Take with a grain of salt
There were a lot of good points and I definitely took away some ideas to implement at my company. However, many of the laws were based on conjecture and have been proven incorrect over time. Lauding Blockbuster and Toy R Us, whilst criticising IBM and Microsoft doesn’t do the author’s any favours.
Damo
Dated examples but message still relevant
Easy to listen to and also a good choice of narrator for subject matter.